Bittermilk Launches Their Next Hand Crafted Cocktail Mixer Product Line: the No. 5 Charred Grapefruit Tonic

CHARLESTON, SC – August 3, 2014—On the heels of the launch of their last line, Charleston, SC based Bittermilk hand crafted cocktail mixers, has unveiled the next in the line—the No. 5 Charred Grapefruit Tonic. Inspired by fresh citrus, owners Joe and MariElena Raya developed the new line to offer a tonic not available in the market. Featuring another local company—Bulls Bay Sea Salt—the No. 5 is a balance of organic lime and lemon juices, organic cane sugar, along with cinchona bark, the source of quinine for tonic. Fresh grapefruit is peeled and torched to extract a bitter yet refreshing citrus notes in the mixer. The product goes well with white spirits and all that is needed is to add equal part No. 5, booze and soda water for a great summer cocktail

CHARLESTON, SC – August 3, 2014—On the heels of the launch of their last line, Charleston, SC based Bittermilk hand crafted cocktail mixers, has unveiled the next in the line—the No. 5 Charred Grapefruit Tonic. Inspired by fresh citrus, owners Joe and MariElena Raya developed the new line to offer a tonic not available in the market. Featuring another local company—Bulls Bay Sea Salt—the No. 5 is a balance of organic lime and lemon juices, organic cane sugar, along with cinchona bark, the source of quinine for tonic. Fresh grapefruit is peeled and torched to extract a bitter yet refreshing citrus notes in the mixer. The product goes well with white spirits and all that is needed is to add equal part No. 5, booze and soda water for a great summer cocktail.

“Most people might not realize that tonic originated as a remedy for soldiers as a prevention to malaria,” Joe Raya stated when describing his insight into the line. “If people in those days had drank tonic as a cocktail it would have been with citrus. That’s why we made a grapefruit tonic. We also loved partnering with locally made Bulls Bay Sea Salt to really bring out the savory caramel notes and to round out the flavor. We are excited to launch this line in the middle of the summer—a perfect time for the refreshing drink.”

The No. 5 Charred Grapefruit Tonic will be available via their website and in a variety of the retailers across the country already selling the product lines. To learn more about Bittermilk, visit http://bittermilk.com/ or follow on Twitter @DrinkBittermilk.

Bittermilk, hand crafted cocktail mixers, are designed for the modern day cocktail enthusiast. Husband and wife team, MariElena and Joe Raya developed Bittermilk to simplify the process of making craft cocktails at home. These compounds are the first of their kind, each hand made and hand bottled in a small production in Charleston. The products are sourced with all-natural, organic (when possible) and unique ingredients. Bittermilk Compounded Mixers allow the customer to mix up unique, quality cocktails following a simple ratio of Bittermilk to their choice of spirit. Each of the products use a bittering agent, a sweetener, and an acid to achieve a balanced cocktail, hence the name Bittermilk. Inspired by what goes into making a classic cocktail, they add complimenting botanicals and aromatics to brighten flavor and then use creative techniques to maximize flavors; things like roasting, burning, smoking, barrel aging, percolating and macerating for an amazing end product. They are bottled, packed and shipped by hand in Charleston, South Carolina. A few months after launching the product, Garden & Gun magazine selected Bittermilk as Drink Category Winner for their prestigious fourth annual Made in the South Awards.

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About Home Team PR

Home Team Public Relations is an intimate, boutique firm based in Charleston, SC that specializes in public relations representation, event planning, philanthropic focused campaigns and creative marketing conceptualization. 

Our client roster includes:

  • BittermilkBittermilk, hand crafted cocktail mixer compounds, are designed for the modern day cocktail enthusiast.
  • Edmund's Oast: A rare combination of brewpub, farm-to-table restaurant, and craft cocktail bar, Edmund’s Oast takes everything it does seriously, but not too seriously. 
  • High Wire Distilling Co.: Located in the heart of downtown, Charleston, High Wire Distilling Co. is dedicated to making premium, handcrafted small batch spirits. 
  • Home Team BBQ: Since 2006, Fiery Ron's Home Team BBQ has been providing some of the most delicious southern fare and traditional barbeque dishes at their two popular restaurant locations in Charleston, SC.
  • The Indigo Road and Chef Jeremiah Bacon: Formed in 2009 by successful food and beverage veteran Steve Palmer, The Indigo Road is a Charleston-based hospitality company that has created and opened several of the city’s and the South’s most popular restaurants and culinary concepts. This includes Oak SteakhouseO-KuThe Cocktail ClubThe MacintoshThe Oak Table and Indaco.
  • Limehouse Produce: One of Charleston’s original food hub/farmer’s markets, Limehouse Produce Company has been providing fresh, local, sustainable farmed produce and products to the Charleston area for over 70 years. 
  • Notes from a Kitchen Vol. 3Notes From A Kitchen: Volume Three is a Coffee Table book featuring over 2000 full-color original photographs, rare interviews and essays with 26 of the finest Chefs and Artisans working today and will be released in Fall 2014.